Grayscale finds that over 25% of US households surveyed currently own Bitcoin
The launch of a Bitcoin ETF played a pivotal role in the rise of BTC adoption.
According to a report published by Grayscale Investments on Monday, more than one-quarter of US investors surveyed (26%) said they already own Bitcoin (BTC). Out of this group of owners, 46% and 44% also jointly held Ethereum (ETH) and Dogecoin (DOGE) in their accounts, respectively. An additional three-quarters of participants (77%) said they would likely gain exposure to Bitcoin through an exchange-traded fund.
The survey featured 1,000 respondents between the ages of 25 and 64. All had at least $10,000 in investable household assets (excluding workplace retirement plans or real estate) and at least $50,000 in household income. Most invest in cryptocurrencies via a trading app or directly through a crypto exchange. Very few invest in Bitcoin through a traditional self-brokerage or industry professionals. In fact, the number of respondents using a financial advisor for crypto exposure fell from 30% in 2020 to just 11% this year.
In terms of investment planning, three times as many investors would consider owning BTC as an investment rather than a currency. Furthermore, over 50% of participants said they perceive Bitcoin as a long-term play that can fit in their overall portfolio strategy. 77% said they purchased BTC within the last 12 months. 91% of respondents are currently in the green regarding their investment.
There were near-universal increases in Bitcoin adoption across all age groups, genders, and education levels. The reported cited being able to invest very low amounts, accessibility at any time, and large sector growth potential as key reasons for its popularity.