Shopify unveils tokengated commerce as part of new connect-to-consumer experience

As part of a new series of connect-to-consumer initiatives developed this year, Shopify will allow merchants to connect with fans and drive sales by creating exclusive merchandise for tokenholders. The initiative, dubbed “tokengate,” is available in early-access beta mode.

To get started, vendors can create a tokengate shop directly on the Shopify app or add the feature directly in-store. Buyers would then need to connect their crypto wallet and verify they are owners of applicable nonfungible tokens, or NFTs, to shop gated merchandise or access exclusive events. The feature serves as a gateway between NFT communities and consumer brands on the platform. 

In addition, vendors can partner with other brands for upcoming NFT drops and team up with Shopify’s merchandising partners to develop premium products. Furthermore, vendors can mint custom NFTs on popular blockchains like Ethereum, Polygon, Solana, and Flow. Afterward, they can list and sell them right from their store.

The beta is open by invitation only to select merchants with an NFT collection. Neither the seller nor buyer needs to pay with crypto to purchase NFTs. Payment gateways include Shopify Payments, Shop Pay, various crypto payment gateways, and credit or debit cards. Buyers can claim their NFTs via email and add them directly to their wallets.

Doodles co-founder Evan Keast, whose NFTs project has joined the initiative, commented:

“As an ambitious community-driven project, we’ve placed a strong emphasis on setting the standard for unique NFT collector experiences. By partnering with Shopify on tokengated merch, we surprised our holders and gave the ownership of a Doodle a whole new meaning.”

All Dutch and English crypto news!

Abra settles with fifth state as US operations may be winding down

The platform was part of a targeted campaign by state regulators and promised to stop U.S retail operations last summer. News Own this piece of crypto history Collect...

Ethereum futures open interest at all-time high — Bullish or bearish?

Ethereum futures open reached a new all-time high, calling into question whether ETH can rally to $3,800. Market Analysis Own this piece of crypto history Collect this article...

Bitwise files with SEC for spot Ether ETF listing

The SEC approved investment vehicles tied to Ether futures in October but has not reached a decision about spot ETH exchange-traded funds on U.S. exchanges. News Own...

Web3 ad service Everyworld reaches 225K users within a month of launching beta

The service is currently available in beta for select markets. News Own this piece of crypto history Collect this article as NFT Join us on social networks Web 3 advertising...

Beste exchanges

Koop je crypto bij Bitvavo